8/6/2023 0 Comments Wechat emojis download![]() Users feel troubled by having to download the branded-emoji-keyboard outside of a messaging app. Because, first of all, emojis are considered ‘unhandy’ by many Chinese consumers. Stickers more popular than emojis in China. Louis Vuitton sticker celebrating the year of a dog Generally, stickers in China are customizable and usually contain more information. When you send a sticker to someone in a text message, in fact, you’re sending them a file (PNG, JPG, or GIF). They represent things such as faces, weather, vehicles, buildings, food and drink, animals and plants or icons that represent emotions, feelings, or activities. Tricks of the Chinese online business environment: Emojis VS StickersĮmoji are pictographs (pictorial symbols) that are typically presented in a colorful cartoon form and used inline in the text. Branded emojis and stickers in China are supposed to help improving brand awareness and loyalty among consumers yet before jumping onto this bus, international enterprises need to be clear with such 5 following points: 1. It seems to be a perfect strategy infiltrating Chinese millennials’ daily life. It is not new for international companies to leverage branded emojis and stickers in chatting apps to engage with their potential or existing consumers. It has become an unabandoned part of Chinese consumers’ daily conversation. As a matter of fact, due to discouraging of outward expression of feelings and attitudes, as well as the preference for an obscure sense of humor, Chinese users are even more enthusiastic about so-called 表情包 (biao qing bao=facial expression pack, Chinese for stickers pack used on messaging applications). Chinese netizens are no exception, especially Chinese millennials. The netizens are using this specific “language” communicating with each other and having fun at the same time. Emojis and stickers in chatting apps are becoming a crucial part of our online language and even a part of our culture. 95% of internet users have sent an emoji at some point and over 10 billion emojis are sent each day. Global consumers spend a significant amount of time on social media and instant message application. Visually driven communication as a part of Chinese consumers daily online conversation
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